The urge is insatiable in B2B. It is wired in B2B DNA. To sell. To market. To push. To blitz. To tell. To pitch. To present. It is like when you turn the key to off on a motor and yet it is still running from the residue fuel and fumes. To stop takes what …
CMO 2014: Is Your Team Executing Content Marketing Or Pitching Content? Read More »
2013 may turn out to be a watershed year. According to PWC’s (Price, Waterhouse Cooper) annual survey of CEO’s, nearly 65% view building a customer-focused organization as one of their top priorities. Along with this top priority comes a willingness to invest time and money into developing customer intimacy and expanding their customer bases. What …
CMO 2014: Achieve CMO and CEO Alignment With Powerful Insights Read More »
B2B buyers are about to enter new territory. Giving B2B CMO’s and CSO’s new challenges as they strive to keep pace with evolving buying behaviors. The “always on” nature of consumerism has bled over to B2B. Unleashing a new powerful element in the ongoing buyer revolution. We are about to enter an era of the …
The pace of change is accelerating. Last year, most Chief Marketing Officers faced the tasks of making significant changes to how marketing operates. Soaking in one buzzword after another as they try to make sense of the changing world swirling around them. While the whirlwind of change will continue, CMOs will begin to sharpen their …
4 Initiatives Chief Marketing Officers Must Get Right In 2014 Read More »
For many Chief Marketing Officers and marketing leaders, especially in B2B, there is a seismic shift taking place in how marketing is approached and done. A staple in yearly strategic planning is the product or service as the central focus of marketing and sales plans year after year. Product marketing is just as the name …
CMO 2014: Brand Experience Will Matter First Before Content Marketing Read More »
Companies today are facing challenges to grow yet must do so in new ways. Finding optimal effectiveness and efficiency in reaching buyers can be elusive. Confronted with higher expectations by buyers for quality services, better experiences and seamless integration into their business operations. These factors have B2B organizations on the hunt for deeper understanding of …
5 Recommendations For Leaving Out-Of-Date Buyer Persona Practices Behind Read More »
Today’s buyers are afforded sources of information, systems, and tools, which help them to make the right purchase decisions. Depending on the complexity of challenges faced, buyers may be seeking simple answers or complex custom solutions. For B2B buyers, the nature of buying itself has changed. This puts pressure on B2B marketers and sellers to …
Does Your Organization Have What It Takes to Catch Up to Evolving Buyers? Read More »
One of the most elusive buyer insights to attain is getting to know what your buyers think. It can be so hard; businesses can tend to sweep it under the rug for next year’s list of initiatives. This can be a foolhardy approach. Without knowing it, your own marketing and sales tactics can affect how …
Are Your Go-To-Market Strategies Creating Negative Buyer Perceptions? Read More »
The pendulum has been around since 1602 when Galileo invented it. It was the world’s most accurate timekeeping device right up until around the 1930’s. The concept is one of our natural laws of the world. We may be experiencing the effects of the pendulum in sales and marketing. Despite the pronouncements of buyers not …
Is Content Marketing Ineffectiveness Changing Buying Behavior? Read More »
Since 2003, the role of the Chief Customer Officer has gone from numbering under 30 to numbering in the thousands today. While still new and evolving, this role holds promise for significance in building true customer-centric businesses. An interesting development during the past ten years is counterintuitive. The role sounds logical for large enterprises. According …
Should the Chief Customer Officer Be The Hub for Buyer and Customer Insights? Read More »
