In the mid-to-late ‘90’s, as the first roots of the Internet began to take hold, Don Tapscott coined the phrase The Digital Economy. Tapscott’s landmark book is entitled The Digital Economy: Promise And Peril In The Age Of Networked Intelligence. At the time, it was filled with tremendous foresight. Much of the perspectives Tapscott offered …
Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. Adapting to new channels as well as technologies to solve critical problems, reach goals, and accomplish more. My conversations with B2B marketing and sales leaders indicating it will be tougher for B2B Marketing and Sales to keep pace in both customer …
I came across a word recently, which made me pause and think. It is a word many of us have heard. Perhaps we have not heard or seen this word in this form but in one form or another. The meaning of this word, in many ways, appears to be describing an impact of the …
Are You Marketing To A Buyer Persona Only? Why A New B2B Persona Paradigm Is Needed. Read More »
Frustrated personnel. Frustrated at not being able to do a better job. Frustrated at not being able to help customers. Frustrated at learning there are better ways but no plan in place to improve. Feeling helpless to do anything about their frustrations. Which is, until now. The enabling wave of digital technology and the democratization …
Are You Prepared For B2B User Demand Generation? Read More »
