The calendar is usually full. Exercise coming from jogging from one meeting to the next. Engrossed in the daily demands for time and being in the moment of now. The now being a crisis or a looming project deadline. The gnawing feeling of something being missed about customers and buyers never going away. The world …
3 CMO Signals For Sensing Shifts In Buyer Decision Behaviors Read More »
For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21st century, there has been an accepted paradigm regarding B2B buying decisions. This paradigm consisted of an unquestioned notion that B2B buying decisions were disciplined, rigorous, process-based, and rational. In essence, a prevailing belief B2B …
The Role Of Emotions And Goals In B2B Buying Decisions Read More »
The New Year is underway. The first quarter is nearing an end. Some of the best-laid plans have already vaporized due to unexpected events. While some plans are either tracking on-target – or – will be missed. Each year, B2B business must meet the challenge of our time – keeping up with rapid new developments …
7 Big Questions For B2B Marketing Leaders in 2014 Read More »
You can almost see the long trumpets getting ready. The clarion call for generating new business in 2014 will be loud and long. B2B businesses have been making the slow crawl out of the recession. Looking out in the horizon for new markets, growing their customer base, and expanding products and services. Getting there means …
Is Your Lead Management Ready To Acquire New Business in 2014? 5 Areas to Get in Synch Read More »
Right around the corner, the laborious and angst filled process of planning for 2014 begins. 2014 will be different. While economic growth will remain sluggish (according to the Congressional Budget Office), businesses are starting to release the chains put around growth spending. A lot has changed since the meltdown of 2008. In these short five …
Is Your 2014 Sales Strategy Already Doomed By Lack of Information? Read More »
Today’s buyers are afforded sources of information, systems, and tools, which help them to make the right purchase decisions. Depending on the complexity of challenges faced, buyers may be seeking simple answers or complex custom solutions. For B2B buyers, the nature of buying itself has changed. This puts pressure on B2B marketers and sellers to …
Does Your Organization Have What It Takes to Catch Up to Evolving Buyers? Read More »
One of the most elusive buyer insights to attain is getting to know what your buyers think. It can be so hard; businesses can tend to sweep it under the rug for next year’s list of initiatives. This can be a foolhardy approach. Without knowing it, your own marketing and sales tactics can affect how …
Are Your Go-To-Market Strategies Creating Negative Buyer Perceptions? Read More »
One of the must have competencies in the future of B2B is buyer predictability. Without it, there will be an inability to anticipate how to help buyers and customers. Creating the undesirable position of being old news. Scenario Planning Scenario planning, as a strategic tool, has been around for a while. It is used in …
Use Persona-Based Buying Scenarios To Improve Buyer Predictability Read More »
I was inspired to write this article after reading Megan Heuer’s article entitled Three Myths of the 67% Statistic. Megan is Vice President and Group Director, Data-Driven Marketing at SiriusDecisions. It is a good read. I am happy to see SiriusDecision make a commentary on their statistic regarding the buying journey. As Megan points out, …
Are You Treating the 57% of the Buyer Journey Statistic As Gospel? Read More »
The concept of targeting companies has been around for a long time. Opportunity pipelines usually consist of company names. Sales automation typically has started out with creating a company account name. Knowing which companies to target has been the lifeblood for B2B Sales for decades. This approach, however, is starting to become like trying to …
How Well Do You Know Your Ideal Company Persona? (4 Ways You Can Know) Read More »
