Buyer Persona

Buyers preconceived notions

How Business Leaders Can Guard Against Inaccurate Preconceived Notions About Buyers

Challenging Preconceived Notions About Buyers is a Two-Way Street Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers.  In large organizations that have been in existence for decades, preconceived notions can become institutionalized.  Becoming like dogma with multiple stories …

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buyer insights buyer persona

Put Insights at the Heart of Buyer-Focused Strategies

Business leaders must aspire for human-centered insights, not just intelligence Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers.  The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications.  Starting with simplified data software programs …

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better future for buyer personas

Buyers Want You to Shape a Better Future

An organization’s brand vision must show a better future for buyers We are living in what can seem like a never-ending time of unpredictability and instability.  Two years into a worldwide pandemic.  It is a long time.  With no predictable end in sight.  I referred to this time recently as an Era of Uncertainty.  An …

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buyer goals buyer personas

How To Meet Buyers’ Goals in an Era of Uncertainty

To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing We have entered a pronounced Era of Uncertainty.  The past year has bedeviled both suppliers and buyers in the world of commerce.  What was once dependable is no longer.  Uncertainty has always been an element of business commerce.  What the …

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Two Voids Buyer Personas Can Fill To Achieve Growth Strategies

Lack of buyer insights and brand vision can doom growth strategies On the minds of many CEOs entering 2022 is how to make business growth a top priority.  Especially after two years of an enduring COVID-19 pandemic.  While some industries have prospered, many have seen substantial losses.  With businesses facing endemic new realities, businesses are …

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State of buyer Personas 2022 Survey

The State of Buyer Personas 2022 Survey is Now Open For Your Input

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness The year 2021 marked the 20th Anniversary of the concept of Buyer Persona being founded.  It is hard to believe.  The world is a completely different one than existed in 2001 when buyer personas were first introduced.  Like all things in life, many things …

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Global growth buyer mindsets

Understanding a Divergent World of Buyer Mindsets and Decisions

Regional one size fits all approach can hinder global growth with buyers The ability to implement and execute global growth strategies has become one of the most important jobs of leaders.  A common approach is to apply strategies to different geographic regions of the world.  Slightly modifying based on assumed cultural aspects of how buyers …

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buyer personas are a compass

The Value of Buyer Personas in Times of Uncertainty

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval.  A world turned upside down and rife with uncertainty.  It seems just when we may have a clearer picture of how six months to a year may go, unpredicted events make that …

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buyers buyer personas

The Problem With Not Knowing Your Buyers

Lack of insights about buyers creates an inability to solve problems Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders.  Leaders that are responsible for their overall business, marketing, or sales functions.  What I often hear is the need to get more insights about their buyers …

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Buyers have changed

The Virus Has Changed. So Have Buyers.

The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic.  Despite early indications the virus causes milder forms of illness, the degree of disruption is substantial.  Although impossible to measure, the impact on the current American psyche is undoubtedly a negative one.  Increasing all …

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