How Does B2B Market Segmentation Differ From B2B Buyer Personas?
This question has resurfaced over the past dozen or more years multiple times. It still seems to confound B2B marketing and sales leaders. A question I get asked often as well. The differences between B2B market segmentation and B2B buyer personas are significant. Misunderstanding the differences has also contributed to mislabeled buyer personas. B2B versus …
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