Consumer Persona

Anticipating The Next Normal With The Pandemic Persona

Audience Development, Audience Persona, Buyer Persona, Buyer Persona Blog, Buyer Personas, Buying Scenarios, Consumer Persona, persona, personas / By

Back to normal. The new normal. We have seen these expressions quite a lot in the last few weeks.  We are in an unexpected era of uncertainty.  We are never ever going to go back to normal as we knew it.  Nor can we predict a new normal. Not with any certainty at least. What …

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3 Ways CMOs Can Achieve Deeper Insights Into The Customer Journey

#h2h, B2B Marketing, Brand Experience, Buyer Goals, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buyer's Journey, Buying Behavior, Chief Marketing Officer, CMO, Consumer Journey, Consumer Persona, Consumer-Centric Marketing, Content Marketing, Content Strategy, Critical Path to Purchase, customer engagement, Customer Experience, customer insights, Customer Journey, customer persona, Customer-Centric Marketing, engagement marketing, goal-directed behaviors, goal-directed marketing, goals, MArket Research, Marketing Experience Design, Path-to-Purchase, persona, Persona-Based Marketing, Qualitative Research, Tony Zambito / By

As CMOs look ahead, gaining greater clarity into how buying behaviors are changing is becoming one of their most important aims.  Never more pressing as digital channels expand and become more immersed in the conduct of commerce.  At the same time, the ability of marketing to influence and support the entire customer lifecycle continues to …

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