CMO 2014: Achieve CMO and CEO Alignment With Powerful Insights

B2B Customer Experience, Brand Experience, Buyer Foresight, Buyer Insight, Buyer Insight Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Chief Marketing Officer, CMO, Content Marketing, customer focused, customer growth, Customer Journey, customer retention, Customer-Centric, Market Leader, Market Leadership, MArket Research, Qualitative Research / By

2013 may turn out to be a watershed year.  According to PWC’s (Price, Waterhouse Cooper) annual survey of CEO’s, nearly 65% view building a customer-focused organization as one of their top priorities.  Along with this top priority comes a willingness to invest time and money into developing customer intimacy and expanding their customer bases.   What …

CMO 2014: Achieve CMO and CEO Alignment With Powerful Insights Read More »