The sell-side of the seller-buyer equation has been flipped upside down. Transitions to virtual selling are happening at a rapid pace. Plans for complete digital sales transformation are accelerated. Marketing is producing new forms of digital content at 5 to 10 times the volume they did pre-pandemic. All of these efforts designed to reach and …
The Buyer Mindset Is Your Key To Post Pandemic Recovery Read More »
Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view. Commerce models that have been relied on for the past twenty to thirty years are giving way to a new robust era of …
Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers Read More »
Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation, consideration, and the purchase decision is built-in to these views. In reality, whatever labels have been applied, there are more similarities than differences. As forward-thinking …
The Buyer’s Journey Will Transform Into The Buyer’s Quest Read More »
Being relevant today in a digital world filled with millions and billions of interactions per day is one of the greatest challenges facing organizations today. Both B2B and B2C (and hybrid) are investing in attempts to capture these interactions. In the form of data and analytics, organizations are hoping to glean informative insights into the …
3 Deep Buyer Insights Must-Haves By The Year 2020 Read More »
