goal-directed behaviors

Buyer Personas

4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Blog, Audience Persona, B2B Marketing, Brand Strategy, Branding, Buyer Goals, Buyer Insights Research, Buyer Mindset, Buyer Persona, Buyer Personas, Chief Marketing Officer, goal-directed behaviors, Goal-Directed Buyer Personas / By

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters.  Stories are written that revolve around a plot of the central character facing and overcoming challenges.  A non-fiction book …

4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling Read More »

Are Companies Ignoring Their Best Source For Buyer Insights?

2 Comments / B2B Buyer Ethnography, B2B Customer Ethnography, B2B Ethnography, B2B Marketing, Big Data, Buyer Goals, Buyer Insights, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buying Behavior, Customer Experience, customer insights, Customer Journey, Customer-Centric Marketing, goal-directed behaviors, goals, human goals, human insights, Human-Centered Marketing, Tony Zambito / By

In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C.  The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed.  This growth in the volume of data has spawned numerous …

Are Companies Ignoring Their Best Source For Buyer Insights? Read More »

Why Context Is More Important Than Content In Marketing

4 Comments / #h2h, B2B CMO, B2B Customer Experience, B2B Marketing, Buyer Goals, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Research, Buyer Personas, Buyer's Journey, Buying Behavior, buying scenario, Chief Marketing Officer, CMO, Content Marketing, Content Marketing Effectiveness, customer engagement, Customer Experience, customer insights, Customer Journey, goal-directed behaviors, goal-directed buying behaviors, Human-Centered Marketing, modern marketing, Persona-Based Marketing, Qualitative Research, scenarios, Tony Zambito / By

The transformation to a digital economy has shifted behaviors considerably in the past decade.  Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. As a for instance, people today have no more than a 7 to 10-second span of attention when online.  Even …

Why Context Is More Important Than Content In Marketing Read More »

Are Your Buyer Personas Data Overkill?

#h2h, Audience Development, Audience Persona, B2B CMO, B2B Customer Experience, B2B Marketing, Buyer Goals, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buyer's Journey, Buying Behavior, Buying Process, Chief Customer Officer, Chief Marketing Officer, CMO, Content Marketing, Content Strategy, customer engagement, Customer Experience, customer insights, Customer Journey, Customer-Centric, Customer-Centric Marketing, Digital Economy, goal-directed behaviors, Goal-Directed Buyer Personas, goal-directed buying behaviors, goals, MArket Research, Persona-Based Marketing, personas, Qualitative Research, scenarios, Tony Zambito / By

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent.  With many touted frameworks and processes being representative of buyer personas in name only.  These misrepresentations have also led to a tendency to throw everything, including the kitchen sink, …

Are Your Buyer Personas Data Overkill? Read More »

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

#h2h, Audience Development, Audience Engagement, B2B CMO, B2B Marketing, Brand Strategy, Buyer Decisions, Buyer Goals, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Persona Scenario, Buyer Personas, Buying Behavior, Buying Scenarios, Chief Customer Officer, Chief Marketing Officer, CMO, Content Marketing, Content Strategy, customer engagement, Customer Experience, customer insights, customer research, goal-directed behaviors, Goal-Directed Buyer Personas, goal-directed marketing, goals, Human-Centered Marketing, MArket Research, Persona-Based Marketing, personas, Qualitative Research, scenarios, Tony Zambito / By

The term, audience development, has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today.  For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development …

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research Read More »

FOLLOW TONY ZAMBITO

Twitter Linkedin Envelope Youtube Facebook

Sign Up For News & Updates

Manage Account

Sitemap

© 2021 Tony Zambito, All Rights Reserved