Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. The use of this phrase has picked up steam during the pandemic. In various webinars, online …
Is Helping Buyers To Buy Really The Right Mindset? Read More »
B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. That they, in effect, lose their intended purpose after a while. For instance, you most likely have heard or read something about the buyer-aligned sales process within the past …
Buyer Aligned Sales Processes Are In Need Of A Redesign To Succeed In A New Era For B2B Read More »
Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and overcoming challenges. A non-fiction book …
4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling Read More »
Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas The roles of marketing and sales professionals have changed quite a bit in the last decade. They are about to undergo even further change and transformation in this decade and beyond. One core competency that has become a must-have for marketers and …
How To To Enable Your Marketers And Sellers To Truly Understand Target Buyer Personas Read More »
Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. Rocked to a standstill by the Covid-19 pandemic, sales …
Why A Buyer Persona Sales System Is Needed In A New Era Of B2B Read More »
Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably. If we get scientific, we know that DNA can have a higher degree …
3 Ways To Encode Buyer Persona Goals Into Your Organization’s DNA Read More »
The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a time to hang onto the …
The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How? Read More »
Some of our all-time favorite movies involve an actress or actor transforming into a character that made them entirely unrecognizable. Through the use of make-up, prosthetics, and costumes, an actor and actress can perform as a historical or fantastical figure. A most recent example is the 2019 movie, Judy. Which was about the life of …
Redefine Your Buyer Personas For A Winning Recovery In 2021 Read More »
B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. The scale of which is still unpredictable and undoubtedly will …
In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers. According to various statistics on the Internet, we are living in a world where every minute over 200 …
