goal-directed marketing design

Goal-Directed Decision Making Drives B2B Buying And Selling

2 Comments / #h2h, B2B Marketing, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buying Behavior, Buying Process, Chief Marketing Officer, Chief Sales Officer, CMO, Content Marketing, customer insights, Customer Journey, customer persona, goal-directed behaviors, goal-directed buying behaviors, goal-directed choice, goal-directed decisions, goal-directed marketing, goal-directed marketing design, goal-directed methodology, human insights, Human-Centered Marketing, Mental Models, modern marketing, persona, personas, Qualitative Research, Tony Zambito, User Insight Research, user persona / By

Business-to-Business thrives on the simple basic principle of buying and selling. With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries.  The impact of digital and social technologies on the nature of buying and …

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The Importance Of Goal-Directed Behaviors To Buyer Personas

3 Comments / #h2h, B2B Buyer Ethnography, B2B Ethnography, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buying Behavior, Buying Process, Chief Marketing Officer, Content Marketing, Content Strategy, customer insights, customer narratives, goal-directed behaviors, goal-directed buying behaviors, goal-directed choice, goal-directed decisions, goal-directed marketing, goal-directed marketing design, goal-directed methodology, human insights, Human-Centered Marketing, Mental Models, Persona-Based Marketing, Qualitative Research, strategic customer narratives, strategic narrative, user personas / By

In nearly every walk of life, goals are a major influence on what we do, think, feel, and the actions we take on a daily basis. For example, we may decide to skip the fudge brownie desert in light of the health goals we are pursuing. On a much larger scale, goals are at work …

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