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Buyer Personas Provide Human Face To Human-Centered Marketing

2 Comments / #HCM, #HCMM, B2B Ethnography, B2B Marketing, Buyer Insight, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Personas, Buying Behavior, Chief Marketing Officer, CMO, Content Marketing, Content Strategy, MArket Research, modern marketing / By

An essential part of developing a human-centered approach to modern marketing is hearing and observing your customers and buyers.  The aim is to reach a level of deep understanding, which helps us to make more informed strategic business decisions.  CMO’s and their C-Suite peers are collecting a tremendous amount of information.  Whether it is big …

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3 Phases Of Human-Centered Marketing That Make Your Customers H.U.M.

1 Comment / #HCM, #HCMM, B2B Buyer Ethnography, B2B Customer Ethnography, B2B Ethnography, B2B Marketing, Buyer Insight, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Personas, Buying Behavior, Chief Customer Officer, Chief Marketing Officer, CMO, Content Marketing, Content Strategy, Human-Centered Marketing, MArket Research, modern marketing, Qualitative Research / By

The concept of human-centered modern marketing begins with empathy for your customers and buyers.  It is rooted in the approach of understanding the goals and motivations of our customers and buyers.  Despite the ever-increasing influence of digital technology in our everyday lives, both business and personal, the need for human understanding in the context of …

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