human-centered marketer

Intervention: Buyer Personas Are Not A Product Requirements Document

#h2h, B2B Marketing, Best Practices, Buyer Insight, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Research, Buyer Personas, Buying Behavior, buying scenario, Chief Marketing Officer, CMO, Content Marketing, Content Marketing Effectiveness, Content Strategy, customer focused, customer insights, customer narratives, customer persona, Customer-Centric, human insights, human marketing, human-centered marketer, Human-Centered Marketing, Path-to-Purchase, Qualitative Research, State of Buyer Personas, strategic narrative, Tony Zambito / By

Product centricity is still kicking dust up in the perfect storm of changing buyer behaviors and transforming digital technologies. The dust up so thick, most organizations believe they may be responding to this perfect storm, yet, everything they do does scream products. A good case in point is what organizations believe they need to do …

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Listening And Empathy: Making Your Marketing More Human-Centered

7 Comments / #h2h, B2B Buyer Ethnography, B2B Customer Ethnography, B2B Ethnography, B2B Marketing, Brand Experience, Buyer Insight, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Content Marketing, Content Marketing Effectiveness, customer insights, customer persona, human insights, human marketer, human marketing, human-centered marketer, Human-Centered Marketing, Market Leader, MArket Research, persona, personas, Qualitative Research, sales effectiveness / By

One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have been struggling to …

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