3 Pillars For Elevating Account-Based Marketing (Using The Persona-Based ABM Strategy)

1 Comment / Account-Based Marketing, Buyer Foresight, Buyer Insight, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Canvas, Buyer Persona Development, Buyer Personas, Buying Behavior, Buying Process, Chief Marketing Officer, Chief Sales Officer, Company Persona, Content Marketing, Content Strategy, Ideal Buyer Persona, Ideal Company Persona, Ideal User Persona, MArket Research, Persona buying Cycle, Persona-Based ABM Strategy, Persona-Based Marketing / By

In B2B companies, new account acquisition is an important strategy.  Perhaps as important, if not more, is growing the share of business from accounts.  This is where the power of marketing and sales coordination can make an impact.  Shaping Account-Based Marketing, the concept of marketing to one entity, into a new powerful force. Not the …

3 Pillars For Elevating Account-Based Marketing (Using The Persona-Based ABM Strategy) Read More »