3 Pillars For Elevating Account-Based Marketing (Using The Persona-Based ABM Strategy)

In B2B companies, new account acquisition is an important strategy.  Perhaps as important, if not more, is growing the share of business from accounts.  This is where the power of marketing and sales coordination can make an impact.  Shaping Account-Based Marketing, the concept of marketing to one entity, into a new powerful force. Not the […]

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