Leadership

buyer insights interpreting

Buyer Insights Are a Matter of Interpretation

The critical skill of interpreting buyer insights is needed to achieve actionable outcomes A common thread in the many executive-level conversations and interviews I have had in the last twenty years is that of a lack of insights.  Specifically, a lack of insights into their buyers and customers.  The lack of buyer insights is consistently […]

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Empty office buildings dot the map of the United States.  Once bustling communities adjacent to business parks are quiet.  Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. Amidst all of this, many businesses are singing the praises of working from

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