(This was one of the most popular articles written in 2017. It is profoundly applicable to this year – 2018. Buyer insights into how buyers make choices and decisions remain critical.) Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an …
Every couple of years, a new acronym or buzzword takes a foothold in the world of marketing. ABM, the acronym for Account-Based Marketing, is the latest rage. It is an example of how an old concept can be recycled and be claimed anew again. In the 1980’s and 1990’s, ABS, the acronym for Account-Based Sales, …
Power Account-Based Marketing With Buyer Insights Read More »
The wave of digital technology and transformation continues to spread. Changing buying behavior in ways unimagined. Interactions between companies and their customers have changed forever. Buyers are empowered. And, now users are empowered with a powerful new voice of influence in purchase decisions. The Rise Of The User Digital technology is impacting how companies organize …
In B2B companies, new account acquisition is an important strategy. Perhaps as important, if not more, is growing the share of business from accounts. This is where the power of marketing and sales coordination can make an impact. Shaping Account-Based Marketing, the concept of marketing to one entity, into a new powerful force. Not the …
3 Pillars For Elevating Account-Based Marketing (Using The Persona-Based ABM Strategy) Read More »
