Qualitative Research

Buyers preconceived notions

How Business Leaders Can Guard Against Inaccurate Preconceived Notions About Buyers

Buyer Personas, Buyer Insights, Buyer Insights Research, Buyer Mental Model, Buyer Persona, Qualitative Research / By

Challenging Preconceived Notions About Buyers is a Two-Way Street Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers.  In large organizations that have been in existence for decades, preconceived notions can become institutionalized.  Becoming like dogma with multiple stories …

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Five Intangible Buyer Behavior Trends To Monitor In 2021

B2B CMO, B2B Marketing, B2B Sales, Buyer Decisions, Buyer Enablement, Buyer Insight, Buyer Insight Research, Buyer Insights, Buyer Perception, Buyer Persona, Buyer Personas, COVID-19, Qualitative Research / By

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil.  A catastrophic COVID-19 pandemic that continues to increase in scope. The hope of the vaccines tempered as the rollout encounters delays. And the disturbing insurrection at our capitol causing national anxiety.  To ignore these in a business …

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Why B2B Organizations Fail To Turn Buyer Insights Into Growth Opportunities

B2B Marketing, B2B Sales, Buyer Enablement, Buyer Insight, Buyer Insights, Buyer Insights Research, Buyer Persona, Buyer Personas, CEO, Customer-Centric, Qualitative Research, Tony Zambito / By

We have all encountered times when we offer wisdom or counsel to a loved one or a friend – and they fall on deaf ears.  The stubborn teenager comes to mind.  As parents, no matter what advice we share does not seem to get through.  The same may occur with a friend during troubling times.  …

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How To Increase Your Value To Buyers And Create Unshakable Loyalty

B2B Marketing, B2B Sales, Buyer Enablement, Buyer Insight, Buyer Insights, Buyer Persona, Buyer Persona Blog, Buyer Personas, Customer Experience, Qualitative Research / By

“We are in this together.” Since the COVID-19 pandemic began, we have heard this refrain quoted quite often.  As we did with other moments of despair and tragedies.  We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors.  People from all walks of life …

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3 Forces Shaping The Future Of B2B Marketing

1 Comment / B2B CMO, B2B Marketing, Buyer Decisions, Buyer Goals, Buyer Insights, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buyer's Journey, Chief Marketing Officer, CMO, Content Marketing, customer engagement, Customer Experience, customer insights, Customer Journey, customer research, Digital Economy, Digital Transformation, engagement marketing, goal-directed decisions, goals, human insights, Human-Centered Marketing, Ideal Buyer Persona, MArket Research, modern marketing, Persona-Based Marketing, personas, Qualitative Research, Tony Zambito / By

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and …

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Is Your Organization Ready For Market Strategy In A Digital Economy?

1 Comment / B2B CMO, B2B Customer Experience, B2B Marketing, B2B User Marketing, Brand Strategy, Buyer Goals, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buyer's Journey, Buying Process, CEO, Chief Customer Officer, Chief Marketing Officer, CMO, customer ecosystem, Customer Experience, customer insights, customer persona, Digital Economy, Goal-Directed Buyer Personas, goals, Market Development, Market persona, Market Persona Development, Market Persona Research, Market Personas, Market Strategy, persona, Persona-Based Marketing, Qualitative Research, Tony Zambito, User Insight Research, user persona, user personas / By

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world.  Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design.  Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo …

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