Qualitative Research

6 Zones of Buyer Insights to Help You Target the Right B2B Buyer (Using the Buyer Insight Map)

6 Comments / Buyer Foresight, Buyer Insight, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Personas, Buying Process, Content Marketing, MArket Research, Persona buying Cycle, Qualitative Research / By

  Getting to know what is on the minds of buyers today is a hard proposition.  Sometimes, without this knowledge, it is like navigating a minefield.  One misstep and all your efforts with potential buyers can blow up on you.  Leaving you wondering why. With the buyer-seller world flipped upside down, acquiring deep profound buyer …

6 Zones of Buyer Insights to Help You Target the Right B2B Buyer (Using the Buyer Insight Map) Read More »

10 Ways to Know Your B2B Buyers Deeply Using the Buyer Persona Canvas

11 Comments / Buyer Foresight, Buyer Insight, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Personas, Buying Behavior, Buying Cycle, Buying Process, Content Marketing, Lead Nurturing, Market Leader, MArket Research, Persona buying Cycle, Qualitative Research / By

Getting in alignment with buyers today is no easy feat.  Every time there is a quarterly review, a pipeline review, and just any kind of review – there is the lingering wish to know more about your buyers. Insight into buyers is harder to come by.  The business world has been flipped upside down when …

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