Coaching From The Buyer Expert

Receive expert coaching on how to activate buyer personas and buyer insights that help create targeted content and more meaningful sales conversations.  Ideal for those that prefer to receive guidance 1-on-1 and over an hour time period.  Especially suited for individual contributors in a corporate setting, agency partners, or executive level managers looking to grow revenues.  If you are struggling to gain the attention of buyers and/or need to improve marketing and sales capabilities to focus on their target ICP and buyer personas, coaching may just be the ticket.  When your situation calls for a tailored approach, 1-on-1 coaching may be the answer you need.

Ideal for teams of up to 6 people working on developing targeted content and/or need to improve go-to-market results.  Receive expert guidance on how teams in strategy and marketing can develop unique buyer insights and buyer personas that creates growth.   Learn how your team can make a difference and improve their performance by being buyer-aligned.  Marketing agencies seeking to enhance their services and client capabilities will benefit from group coaching.

Ideal for CMOs and CSOs who want their internal teams to conduct buyer insights research and buyer persona development themselves.  Building in-house internal knowledge and capabilities to make buyer insights and buyer personas a part of your organization's DNA.  Receive coaching guidance from the founder of the original buyer persona concept on empowering your teams to develop a system of ongoing buyer insights and buyer persona research.  They will receive expert coaching in every step of the process.   Taking them through plan development, research, buyer persona creation, and disseminating insights that matter.