C-Suite Buyer Persona Insight Studies

Getting visibility with the C-Suite is the hardest challenge facing any marketing and sales organization.  C-Suite Buyer Persona Insight Studies help you gain the attention of C-Level executives.

C-Suite Buyer Persona Insight Studies
Will Help You:

  • Understand specific C-Suite buyer personas
  • Understand significant common goals that gets their attention
  • Understand common challenges C-Suite executives face
  • Understand common buying scenarios, choices, and decisions
  • Understand relevant stakeholders and potential committees involving the C-Suite
  • Understand how buyers and C-Suite wish to engage and interact

Look for reports that covers the C-Suite and more:

  • CEO
  • CFO
  • COO
  • CMO
  • CSO
  • CRO
  • CPO
  • CIO
  • CISO
  • CDO
  • Placeholder

    In this study based on qualitative in-depth buyer interviews, get a real-world view of how to engage the role of Chief Purchasing Officer and overcome significant obstacles in sales.  You will learn about the CPO Buyer Persona, what goals are important to the CPO, the challenges they face, how they wish to engage, how they impact the buying decision, and how they wish to interact.  Get the behind-the-scenes insights on why deals get held up in purchasing and how you overcome these obstacles.  Includes a personal review.  These are critical insights your marketing and sales teams need to engage the Chief Purchasing Officer and to close high-stakes deals.


Request Specific Interest Individualized or Cohort Studies

Request studies that require specific buyer insights on buying behaviors and buyer personas in targeted roles, field, industries, or markets.  Where a generalized primary research approach, either individualized or cohort studies with partners, is suited to gain deep insights.  Schedule a free 30-minute conversation to discuss.