Human Understanding Insight
Organizations have never had more information about the people they serve.
Research.
Dashboards.
Analytics.
Artificial Intelligence.
Yet many people still feel misunderstood.
I believe organizations sometimes mistake knowing more for understanding more.
They’re not the same thing.
Information helps us know people.
Understanding helps us serve people.
That distinction has been at the center of my thinking as I continue developing the emerging discipline of Human Understanding.
Do the people you serve believe you understand them?
