Buyer Insights Studies
How To Understand And Engage Chief Purchasing Officers In Sales
In this study based on qualitative in-depth buyer interviews, get a real-world view of how to engage the role of Chief Purchasing Officer and overcome significant obstacles in sales. You will learn about the CPO Buyer Persona, what goals are important to the CPO, the challenges they face, how they wish to engage, how they impact the buying decision, and how they wish to interact. Get the behind-the-scenes insights on why deals get held up in purchasing and how you overcome these obstacles. Includes a personal review. These are critical insights your marketing and sales teams need to engage the Chief Purchasing Officer and to close high-stakes deals.
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