In-house Buyer Insights and Buyer Persona Creation Coaching
Ideal for CMOs and CSOs who want their internal teams to conduct buyer insights research and buyer persona development themselves. Building in-house internal knowledge and capabilities to make buyer insights and buyer personas a part of your organization’s DNA. Receive coaching guidance from the founder of the original buyer persona concept on empowering your teams to develop a system of ongoing buyer insights and buyer persona research. They will receive expert coaching in every step of the process. Taking them through plan development, research, buyer persona creation, and disseminating insights that matter.