Business

How Business Leaders Can Guard Against Inaccurate Preconceived Notions About Buyers

Leave a Comment / Buyer Personas, Buyer Insights, Buyer Insights Research, Buyer Mental Model, Buyer Persona, Qualitative Research / By Tony Zambito

Challenging Preconceived Notions About Buyers is a Two-Way Street Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. In large organizations that have been in existence for decades, preconceived notions can become institutionalized. Becoming like dogma with multiple stories …

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The Value of Buyer Personas in Times of Uncertainty

Leave a Comment / Buyer Personas, Buyer Insights, Buyer Insights Research, Buyer Persona / By Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty. It seems just when we may have a clearer picture of how six months to a year may go, unpredicted events make that …

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2022: The Year of Infrastructure

Leave a Comment / Blog, B2B, Buyer Insights, Buyer Persona, Digital Transformation / By Tony Zambito

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses. The following two successive administrations each were and are plagued with the inability to get infrastructure planning right. As a …

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Leave a Comment / Buyer Persona Blog, Coronavirus, COVID-19, Leadership / By Tony Zambito

Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. Amidst all of this, many businesses are singing the praises of working from …

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7 Ways The Future Of Business In An Existing And Post Covid-19 World Will Change

Leave a Comment / B2B CMO, Brand Strategy, Buyer Insight, Buyer Insight Research, Buyer Insights, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Personas, C-Suite / By Tony Zambito

In a period of ninety days, the world and business of commerce have been shocked by its foundations. Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. Causing senior leaders to scrap plans, accelerate plans, or seek alternative plans to help them chart a new …

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3 Forces Shaping The Future Of B2B Marketing

1 Comment / B2B CMO, B2B Marketing, Buyer Decisions, Buyer Goals, Buyer Insights, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buyer's Journey, Chief Marketing Officer, CMO, Content Marketing, customer engagement, Customer Experience, customer insights, Customer Journey, customer research, Digital Economy, Digital Transformation, engagement marketing, goal-directed decisions, goals, human insights, Human-Centered Marketing, Ideal Buyer Persona, MArket Research, modern marketing, Persona-Based Marketing, personas, Qualitative Research, Tony Zambito / By Tony Zambito

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and …

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How Understanding The Goals And Intent Of Buyers Can Transform Marketing

2 Comments / #h2h, Account-Based Marketing, B2B Customer Experience, Buyer Goals, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Research, Buyer Personas, Buyer's Journey, Buying Behavior, CEO, Chief Marketing Officer, CMO, Content Marketing, Content Strategy, customer insights, Customer Journey, Customer-Centric Marketing, engagement marketing, goal-directed behaviors, Goal-Directed Buyer Personas, goal-directed marketing, goals, MArket Research, Persona-Based Marketing, personas, Qualitative Research, Tony Zambito / By Tony Zambito

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Leading to more effective online engagement, content design, and sales conversations. The relationship between intent and goals is …

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Why Brexit Will Affect The Future Of Global Business Marketing

Leave a Comment / B2B CMO, B2B Marketing, Brexit, Buyer Goals, Buyer Insights Research, Buyer Persona Blog, Buyer Persona Research, Buyer Personas, Buying Behavior, CEO, Chief Marketing Officer, Chief Sales Officer, CMO, Customer Experience, customer insights, Digital Economy, Global Business Marketing, Global Marketing, Goal-Directed Buyer Personas, goal-directed buying behaviors, goals, Market Leader, Market Leadership, MArket Research, modern marketing, Qualitative Research, Tony Zambito / By Tony Zambito

The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. Creating uncertainty in world financial markets, the future of the European Union, the pace of globalization, how to strategically plan for an eventual exit, and how to prepare for potential risk from this …

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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Leave a Comment / B2B CMO, B2B Marketing, Best Practices, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Research, Buyer Personas, Buyer's Journey, Buying Behavior, C-Suite, CEO, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, CMO, Content Marketing, Content Marketing Effectiveness, Content Strategy, customer engagement, Customer Experience, goal-directed behaviors, goal-directed buying behaviors, goal-directed marketing, persona, Persona-Based Marketing, Qualitative Research, sales strategy, State of Buyer Personas, User Insight Research / By Tony Zambito

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding. Incorporating Survey Data …

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The Emerging Importance Of B2B Ethnography To Buyer Personas

Leave a Comment / #h2h, B2B Buyer Ethnography, B2B Customer Ethnography, B2B Ethnography, B2B Marketing, Big Data, Buyer Decisions, Buyer Goals, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buyer's Journey, Buying Behavior, Buying Process, CEO, Chief Marketing Officer, CMO, Content Marketing, customer focused, customer growth, customer insights, Digital Economy, goal-directed behaviors, goal-directed marketing, goals, Human-Centered Marketing, personas, Qualitative Research, sales effectiveness, Tony Zambito, user persona, user personas / By Tony Zambito

Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A majority of surveys also find a growing concern …

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How Business Leaders Can Guard Against Inaccurate Preconceived Notions About Buyers

The Value of Buyer Personas in Times of Uncertainty

2022: The Year of Infrastructure

Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

7 Ways The Future Of Business In An Existing And Post Covid-19 World Will Change

3 Forces Shaping The Future Of B2B Marketing

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Why Brexit Will Affect The Future Of Global Business Marketing

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

The Emerging Importance Of B2B Ethnography To Buyer Personas

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