Buyer Persona Development

Buyers preconceived notions

How Business Leaders Can Guard Against Inaccurate Preconceived Notions About Buyers

Buyer Personas, Buyer Insights, Buyer Insights Research, Buyer Mental Model, Buyer Persona, Qualitative Research / By

Challenging Preconceived Notions About Buyers is a Two-Way Street Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers.  In large organizations that have been in existence for decades, preconceived notions can become institutionalized.  Becoming like dogma with multiple stories …

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Buyers face endemic new realities

Buyers Are Facing New Endemic Realities

Buyer Personas, Buyer Insight Research, Buyer Insights, Buyer Persona Development, Buyer Persona Research / By

4 Buyer Challenges Can Be Endemic For A Decade For the past two years, we have been living in a state of an enduring COVID-19 pandemic.  New variants have disrupted countries, economies, markets, and industries.  Some detrimentally.  Business buyers have had to navigate new and mounting challenges.  Making planning less predictable.  Uncertainty reigns in business. …

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State of buyer Personas 2022 Survey

The State of Buyer Personas 2022 Survey is Now Open For Your Input

Buyer Personas, Buyer Persona, Buyer Persona Development / By

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness The year 2021 marked the 20th Anniversary of the concept of Buyer Persona being founded.  It is hard to believe.  The world is a completely different one than existed in 2001 when buyer personas were first introduced.  Like all things in life, many things …

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Global growth buyer mindsets

Understanding a Divergent World of Buyer Mindsets and Decisions

Buyer Personas, Buyer Mindset, Buyer Persona, Growth / By

Regional one size fits all approach can hinder global growth with buyers The ability to implement and execute global growth strategies has become one of the most important jobs of leaders.  A common approach is to apply strategies to different geographic regions of the world.  Slightly modifying based on assumed cultural aspects of how buyers …

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buyer personas are a compass

The Value of Buyer Personas in Times of Uncertainty

Buyer Personas, Buyer Insights, Buyer Insights Research, Buyer Persona / By

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval.  A world turned upside down and rife with uncertainty.  It seems just when we may have a clearer picture of how six months to a year may go, unpredicted events make that …

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Earn The Right To Gain Buyer Empathy

B2B, B2B Marketing, Buyer Insight Research, Buyer Insights, Buyer Insights Research, Buyer Persona, Buyer Personas / By

The word and the premise of empathy have become quite the buzzword in business and marketing.  Especially so since the advent of and the ongoing COVID-19 pandemic.  There is widespread consensus that having empathy is a good thing.  A must-have to connect with buyers and customers. A place to start for most organizations and individuals …

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Buyer Persona

5 Essential Reasons To Create In-House Buyer Persona Expertise

Blog, B2B Marketing, B2B Sales, Buyer Insights, Buyer Insights Research, Buyer Persona, Buyer Personas / By

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change.  What is different today versus the earlier 2000s is the pace of change is …

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Buyer Personas

4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Blog, Audience Persona, B2B Marketing, Brand Strategy, Branding, Buyer Goals, Buyer Insights Research, Buyer Mindset, Buyer Persona, Buyer Personas, Chief Marketing Officer, goal-directed behaviors, Goal-Directed Buyer Personas / By

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters.  Stories are written that revolve around a plot of the central character facing and overcoming challenges.  A non-fiction book …

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Buyer Persona

3 Ways To Encode Buyer Persona Goals Into Your Organization’s DNA

Blog, B2B Marketing, B2B Sales, Buyer Goals, Buyer Insights, Buyer Insights Research, Buyer Mindset, Buyer Persona, Buyer Personas, Goal-Directed Buyer Personas, goals, human goals / By

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like.  Sometimes, culture and DNA are used interchangeably.  If we get scientific, we know that DNA can have a higher degree …

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20th Anniversary Of Buyer Persona

Blog, Buyer Insights, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Personas, Tony Zambito / By

This year, in July, will mark the 20th Anniversary of the origins of the Buyer Persona concept. Hard to believe the concept has evolved into one of the fundamental means for understanding the modern buyer of today. The global pandemic has now increased the need to understand the changing goals and behaviors of users, consumers, …

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