An organization’s brand vision must show a better future for buyers We are living in what can seem like a never-ending time of unpredictability and instability. Two years into a worldwide pandemic. It is a long time. With no predictable end in sight. I referred to this time recently as an Era of Uncertainty. An …
To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing We have entered a pronounced Era of Uncertainty. The past year has bedeviled both suppliers and buyers in the world of commerce. What was once dependable is no longer. Uncertainty has always been an element of business commerce. What the …
How To Meet Buyers’ Goals in an Era of Uncertainty Read More »
Lack of buyer insights and brand vision can doom growth strategies On the minds of many CEOs entering 2022 is how to make business growth a top priority. Especially after two years of an enduring COVID-19 pandemic. While some industries have prospered, many have seen substantial losses. With businesses facing endemic new realities, businesses are …
Two Voids Buyer Personas Can Fill To Achieve Growth Strategies Read More »
4 Buyer Challenges Can Be Endemic For A Decade For the past two years, we have been living in a state of an enduring COVID-19 pandemic. New variants have disrupted countries, economies, markets, and industries. Some detrimentally. Business buyers have had to navigate new and mounting challenges. Making planning less predictable. Uncertainty reigns in business. …
The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness The year 2021 marked the 20th Anniversary of the concept of Buyer Persona being founded. It is hard to believe. The world is a completely different one than existed in 2001 when buyer personas were first introduced. Like all things in life, many things …
The State of Buyer Personas 2022 Survey is Now Open For Your Input Read More »
Regional one size fits all approach can hinder global growth with buyers The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world. Slightly modifying based on assumed cultural aspects of how buyers …
Understanding a Divergent World of Buyer Mindsets and Decisions Read More »
Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty. It seems just when we may have a clearer picture of how six months to a year may go, unpredicted events make that …
The Value of Buyer Personas in Times of Uncertainty Read More »
Lack of insights about buyers creates an inability to solve problems Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions. What I often hear is the need to get more insights about their buyers …
Business Must Adapt To New Realities In Changing Buyer Behaviors The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early indications the virus causes milder forms of illness, the degree of disruption is substantial. Although impossible to measure, the impact on the …
The word and the premise of empathy have become quite the buzzword in business and marketing. Especially so since the advent of and the ongoing COVID-19 pandemic. There is widespread consensus that having empathy is a good thing. A must-have to connect with buyers and customers. A place to start for most organizations and individuals …
