The hunt for new opportunities is reaching a feverish pitch these days. The drums beat louder for hitting targets. Balancing short-term quarterly pressures with long-term growth strategies is on the minds of many business leaders. Seeking new opportunities is the lifeblood for enduring the ride ahead in the new digital age. Striving for Balance One …
Getting in alignment with buyers today is no easy feat. Every time there is a quarterly review, a pipeline review, and just any kind of review – there is the lingering wish to know more about your buyers. Insight into buyers is harder to come by. The business world has been flipped upside down when …
10 Ways to Know Your B2B Buyers Deeply Using the Buyer Persona Canvas Read More »
Something new. Periodically, I will highlight a compilation of linked articles I have written to help people. The purpose is to reflect on what can truly provide new thinking for use in today’s complex business world. My hope is such reflection will help people to gain their own foresight into future possibilities. Let’s get started: …
Every company has aspirations to become the market leader in their space. Leading your market has built-in advantages over your competition. Market leadership helps to ensure a level of stability and longevity. Getting there and staying there is the hard part. The demands of the market and the buyers within them can set the bar …
3 Ways to Be a Market Leader with Buyer Foresight Read More »
