Persona

Are Your Buyer Personas More About You Than Your Buyers?

Recently, I was asked if I would help review a set of completed buyer personas.  It turned out to be an interesting exercise.  As I usually find when helping people with their questions and challenges.  This particular instance resurfaced one of the major pitfalls of buyer persona developments.  Which is all too common today. Context …

Are Your Buyer Personas More About You Than Your Buyers? Read More »

How Many Buyer Personas Do I Need? (The Answer You Need To Know)

I get asked this question – a lot. I read many incorrect answers – a lot. The right answer matters – a lot. Confusion Reigns This is one of the most asked questions I have encountered since creating the buyer persona concept a dozen years ago.  What concerns me today with the rising interest in …

How Many Buyer Personas Do I Need? (The Answer You Need To Know) Read More »