Tony Zambito

buyer insights buyer persona

Put Insights at the Heart of Buyer-Focused Strategies

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Business leaders must aspire for human-centered insights, not just intelligence Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers.  The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications.  Starting with simplified data software programs …

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buyer insights interpreting

Buyer Insights Are a Matter of Interpretation

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The critical skill of interpreting buyer insights is needed to achieve actionable outcomes A common thread in the many executive-level conversations and interviews I have had in the last twenty years is that of a lack of insights.  Specifically, a lack of insights into their buyers and customers.  The lack of buyer insights is consistently …

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better future for buyer personas

Buyers Want You to Shape a Better Future

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An organization’s brand vision must show a better future for buyers We are living in what can seem like a never-ending time of unpredictability and instability.  Two years into a worldwide pandemic.  It is a long time.  With no predictable end in sight.  I referred to this time recently as an Era of Uncertainty.  An …

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buyer goals buyer personas

How To Meet Buyers’ Goals in an Era of Uncertainty

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To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing We have entered a pronounced Era of Uncertainty.  The past year has bedeviled both suppliers and buyers in the world of commerce.  What was once dependable is no longer.  Uncertainty has always been an element of business commerce.  What the …

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Are You Future Intelligent?

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Leaders will need to develop skills to translate AI into intelligence that shapes the future Anticipate, readiness, preparedness, forward-looking, foresee, envision, and predict.  Powerful words with a common thread in leadership.  Leaders in business, politics, arts, culture and civic governing all must possess character, traits, and abilities that these words define as well as imply.  …

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Two Voids Buyer Personas Can Fill To Achieve Growth Strategies

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Lack of buyer insights and brand vision can doom growth strategies On the minds of many CEOs entering 2022 is how to make business growth a top priority.  Especially after two years of an enduring COVID-19 pandemic.  While some industries have prospered, many have seen substantial losses.  With businesses facing endemic new realities, businesses are …

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Buyers face endemic new realities

Buyers Are Facing New Endemic Realities

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4 Buyer Challenges Can Be Endemic For A Decade For the past two years, we have been living in a state of an enduring COVID-19 pandemic.  New variants have disrupted countries, economies, markets, and industries.  Some detrimentally.  Business buyers have had to navigate new and mounting challenges.  Making planning less predictable.  Uncertainty reigns in business. …

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State of buyer Personas 2022 Survey

The State of Buyer Personas 2022 Survey is Now Open For Your Input

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The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness The year 2021 marked the 20th Anniversary of the concept of Buyer Persona being founded.  It is hard to believe.  The world is a completely different one than existed in 2001 when buyer personas were first introduced.  Like all things in life, many things …

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Global growth buyer mindsets

Understanding a Divergent World of Buyer Mindsets and Decisions

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Regional one size fits all approach can hinder global growth with buyers The ability to implement and execute global growth strategies has become one of the most important jobs of leaders.  A common approach is to apply strategies to different geographic regions of the world.  Slightly modifying based on assumed cultural aspects of how buyers …

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buyer personas are a compass

The Value of Buyer Personas in Times of Uncertainty

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Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval.  A world turned upside down and rife with uncertainty.  It seems just when we may have a clearer picture of how six months to a year may go, unpredicted events make that …

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