Tony orchestrated a beautiful symphony for us bringing together various disciplines and key leaders in the company to design buyer personas for two key markets. He did so with close attention to detail, with excellent facilitation and leadership skills, and with constant reinforcement of validation with our buyers. He balanced looking forward with completing the task at hand, and we could not have been happier with his work. Our sales and marketing focus and attention to buyer triggers and personas have given us better buyer alignment and will serve us well as we use this to our competitive advantage.