MICHELLE BARBOUR

Tony is the leading authority on buyer personas – a critical methodology and qualitative research process that helps organizations understand their customers. As customers become the center of doing good business, understanding their behaviors and informational needs are key to competitive differentiation. Tony brings measurable outcomes with every consulting engagement. The efforts of the project on Buyer Research that we engaged with Tony on are currently being utilized throughout the company’s organization from sales to engineering with great results. I highly recommend consulting with Tony.