The Buyer Persona Blog
Is Your Lead Generation Off-Target?
A problem facing organizations today is generating more leads. Making this issue even more challenging is changes in buying behavior. Depending on which study to reference, buyers are performing different activities for up to 70% of their buying evaluation before sales intervention….
4 New Values Affecting How Buyers Perceive You
A key component of understanding buying decisions is gaining a reality check on how buyers perceive you and whether you match to their criteria. How well organizations are perceived will serve as one of the primary influences shaping buying behaviors and purchase decisions. Buyer research can reveal many aspects of what comprises buyer perception. Buyer experience is now becoming one of the most important factors contributing to and influencing perceptions. The new digital age is introducing new types of criterion buyers place a value on, which can directly affect their perceptions: Buyer Experience: previous as well as current experiences can have an enormous…