B2B

Earn The Right To Gain Buyer Empathy

The word and the premise of empathy have become quite the buzzword in business and marketing.  Especially so since the advent of and the ongoing COVID-19 pandemic.  There is widespread consensus that having empathy is a good thing.  A must-have to connect with buyers and customers. A place to start for most organizations and individuals …

Earn The Right To Gain Buyer Empathy Read More »

Elizabeth Holmes the new face of overpromised and underdelivered

Overpromised and Underdelivered Exasperate Buyers

Buyers, consumers, audiences, investors, and voters have all faced, at one time or another, hyperbole.  Where something is hyped, and an overpromised outcome is touted.  That something, underdelivered, can be a product, service, performance, technology, or program. The tolerance level for accepting underdelivered outcomes has been getting lower.  In buyer insights research interviews during the …

Overpromised and Underdelivered Exasperate Buyers Read More »

Great Buyer Resignation

The Great Buyer Resignation

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors.  There are a variety of reasons cited.  Including lack of adequate childcare, health, industries severely impacted by the pandemic, acting upon personal interests, and early retirement.  To name a …

The Great Buyer Resignation Read More »

infrastructure planning

2022: The Year of Infrastructure

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics.  His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses.  The following two successive administrations each were and are plagued with the inability to get infrastructure planning right.  As a …

2022: The Year of Infrastructure Read More »