User Insight Research

Is Your Organization Ready For Market Strategy In A Digital Economy?

1 Comment / B2B CMO, B2B Customer Experience, B2B Marketing, B2B User Marketing, Brand Strategy, Buyer Goals, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buyer's Journey, Buying Process, CEO, Chief Customer Officer, Chief Marketing Officer, CMO, customer ecosystem, Customer Experience, customer insights, customer persona, Digital Economy, Goal-Directed Buyer Personas, goals, Market Development, Market persona, Market Persona Development, Market Persona Research, Market Personas, Market Strategy, persona, Persona-Based Marketing, Qualitative Research, Tony Zambito, User Insight Research, user persona, user personas / By

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world.  Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design.  Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo …

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Rethinking Market Strategy In A Digital Economy

B2B CMO, B2B Customer Experience, B2B Marketing, B2B User Marketing, Brand Experience, Buyer Goals, Buyer Insight, Buyer Insights Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buyer's Journey, Buying Behavior, Chief Customer Officer, Chief Marketing Officer, CMO, Consumer Journey, Content Marketing, customer engagement, customer insights, Customer Journey, customer journey mapping, customer research, Digital Economy, Goal-Directed Buyer Personas, goal-directed buying behaviors, goals, Human-Centered Marketing, Market Development, Market persona, Market Persona Development, Market Persona Research, Market Personas, Market Strategy, Persona-Based Buyer's Journey, Persona-Based Marketing, Qualitative Research, Tony Zambito, User Insight Research, user persona, user personas / By

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  For good reasons too.  Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with …

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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

B2B CMO, B2B Marketing, Best Practices, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Research, Buyer Personas, Buyer's Journey, Buying Behavior, C-Suite, CEO, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, CMO, Content Marketing, Content Marketing Effectiveness, Content Strategy, customer engagement, Customer Experience, goal-directed behaviors, goal-directed buying behaviors, goal-directed marketing, persona, Persona-Based Marketing, Qualitative Research, sales strategy, State of Buyer Personas, User Insight Research / By

In 2016, we will mark the fifteenth year since buyer personas were first introduced.  The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding.  Incorporating Survey Data …

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Goal-Directed Decision Making Drives B2B Buying And Selling

2 Comments / #h2h, B2B Marketing, Buyer Insights Research, Buyer Journey, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Research, Buyer Personas, Buying Behavior, Buying Process, Chief Marketing Officer, Chief Sales Officer, CMO, Content Marketing, customer insights, Customer Journey, customer persona, goal-directed behaviors, goal-directed buying behaviors, goal-directed choice, goal-directed decisions, goal-directed marketing, goal-directed marketing design, goal-directed methodology, human insights, Human-Centered Marketing, Mental Models, modern marketing, persona, personas, Qualitative Research, Tony Zambito, User Insight Research, user persona / By

Business-to-Business thrives on the simple basic principle of buying and selling. With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries.  The impact of digital and social technologies on the nature of buying and …

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CMO 2014: Brand Experience Will Matter First Before Content Marketing

7 Comments / Audience Development, Audience Persona, B2B Customer Experience, Brand Equity, Brand Experience, Branding, Buyer Foresight, Buyer Insight, Buyer Insight Research, Buyer Mental Model, Buyer Perception, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Persona Scenario, Buyer Persona Stories, Buyer Personas, Chief Marketing Officer, CMO, Content Marketing, Content Marketing Effectiveness, Content Strategy, Market Leader, Market Leadership, MArket Research, Qualitative Research, User Insight Research, user persona, user personas / By

For many Chief Marketing Officers and marketing leaders, especially in B2B, there is a seismic shift taking place in how marketing is approached and done.  A staple in yearly strategic planning is the product or service as the central focus of marketing and sales plans year after year.  Product marketing is just as the name …

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7 B2B Buying Behavior Trends To Watch In 2014

4 Comments / B2B User Demand Generation, B2B User Marketing, Buyer Insight, Buyer Insight Research, Buyer Perception, Buyer Persona, Buyer Persona Blog, Buyer Personas, Buying Behavior, Buying Process, Chief Marketing Officer, Chief Sales Officer, CMO, Content Marketing, Market Leader, Market Leadership, MArket Research, Path-to-Purchase, Persona buying Cycle, Qualitative Research, sales strategy, User Insight Research / By

Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors.  Adapting to new channels as well as technologies to solve critical problems, reach goals, and accomplish more.   My conversations with B2B marketing and sales leaders indicating it will be tougher for B2B Marketing and Sales to keep pace in both customer …

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Are You Prepared For B2B User Demand Generation?

1 Comment / Audience Persona, B2B User Demand Generation, B2B User Marketing, Buyer Insight, Buyer Insight Research, Buyer Persona, Buyer Persona Blog, Buyer Persona Development, Buyer Personas, Buying Behavior, Chief Marketing Officer, Chief Sales Officer, Demand Generation, User Insight Research, user persona, user personas / By

Frustrated personnel.  Frustrated at not being able to do a better job.  Frustrated at not being able to help customers.  Frustrated at learning there are better ways but no plan in place to improve.  Feeling helpless to do anything about their frustrations.  Which is, until now. The enabling wave of digital technology and the democratization …

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